TIPS for WRITERS
Publishing & Book Marketing Newsletter
November 24, 2011 WritersReaders.comTM
Online Learning Center for Writers
HAPPY THANKSGIVING!!
Asking for your help with a one question marketing survey. It would be greatly appreciated. Email
jerry@writersreaders.com
Borrowed Interest for Book Promotion
Find a Date and Share the Interest
Marketers recently capitalized on the date November 11, 2011 or 11/11/11 to promote a wide range of products and services because the date was unique and a national holiday. Promotions launched on and around a specific date or season of the year utilize a marketing tactic referred to as borrowed interest where an event is created specifically on or around a news making date. Authors can utilize the same idea in any market area for a launch, re-launch or book promotion.
Read the entire article go to WritersReaders.com
Control Your Content
Beware of Wolves in Sheep’s Clothing
Penguin is the first major publisher to launch their own self-publishing service through a web site called Book Country. They call their site an online writing community with self-publishing services for members. Their stated aim is to develop aspiring novelists and give them the ability to self-publish their writing. However beware of an association with a major publisher or, wolves in sheep’s clothing.
Read the entire article go to WritersReaders.com
INSIGHTS
Publishing & Book Marketing Blog
Publishers Need Writers
Release Date
Book Re-Launch
Special Book Promotion
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All written material in this newsletter and links to the website are Copyright 2011 Jerry D. Simmons.
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