TIPS for WRITERS Market Planning by Jerry D Simmons
Publishing & Book Marketing
March 1, 2012 WritersReaders.com
Market Planning
Every publication needs market planning, defined as the steps for introducing the format to the public. Market planning provides three bites at the apple: the first is the launch, the second is a re-launch and the third is a special promotion. Each is different and have specific requirements all focused on timing, or when the title will be available for sale.
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Jerry D. Simmons
