ydney Writers’ Centre- Valerie Khoo’s POWER STORIES: THE 8 STORIES YOU MUST TELL TO BUILD AN EPIC BUSINESS & The Creativity Post & Writing Courses & Writing Tours
Valerie Khoo on her book POWER STORIES: THE 8 STORIES YOU MUST TELL TO BUILD AN EPIC BUSINESS
It has gone better than I could have possibly imagined, debuting as the number two book in its category (just behind Richard Branson). And this week, it’s ahead of Bill Gates!
Needless to say, the publishers are very happy – and so am I. I’ve learnt so much from the experience and I’m keen to share this with you in our upcoming seminar How to Write a Business Book.
In this seminar, I’m going to reveal all – not only about the the book writing process, but also the strategies, timing and marketing I put in place to promote the book so that it could do so well. You’ll leave with a blueprint on exactly how to write (and promote) your own book. This is the only time this seminar will be held this year.
You’ll discover:
how to make your business book different from the rest of the market
the right way to structure your book
innovative ways to keep your reader interested and engaged
whether you should write it yourself – or outsource to a ghostwriter
your publishing options – mainstream publishers versus self-publishing
how to use your book as a lead generation tool
the basics of publicity and promotion
and MUCH more.
How to Write a Business Book with Valerie Khoo
When: Friday 16 November 2012
Time: 9.30 am – 1.00 pm
Cost: $295
TIP: He, she, huh? How to avoid unclear pronoun referencing
One of the easiest ways to confuse your readers is with an ambiguous pronoun reference. If your pronouns don’t clearly relate back to a specific word (or antecedent) your sentence may not make sense.
There are two ways this could happen. The first is when a pronoun, such as it, they, he, or she, could refer to more than one word. For example:
Jane discussed the new strategy with Jill. She decided to proceed as planned.
It’s not clear in this sentence who decided to proceed, Jane or Jill. You can fix this by re-writing the sentence this way:
After discussing the new strategy with Jill, Jane decided to proceed as planned.
Confusion can also be caused when the pronoun is referring to a word that is implied but not explicitly stated. For example:
Jane says the course is fun to teach because it’s small, and they’re motivated.
Here, it’s not clear what the pronoun they’re refers to, but we can assume it’s the students. So:
Jane says the course is fun to teach because it’s small and the students are motivated.
Student Success – Teng Wei
Congratulations to former student, Teng Wei, who’s just scored a regular writing gig after completing our ONLINE course: Travel Writing with Sue White. He wrote this to us:
I’ve just got an offer for a one-year contract writing a regular column on travel photography related topics. The monthly magazine is called Salam Traveller, and is targeted at Muslim travel readers in Malaysia.
The December 2012 edition will be our first issue to hit the market with 60,000 copies. I’ve been a travel photographer for almost 10 years but my recent online course with Sydney Writers’ Centre has given me the confidence to accept the offer and start writing too.
Well done, Teng! We hope this is the first of many offers.
Upcoming courses
ONLINE COURSE: Creative Writing Stage 1
Boost your creativity and get those ideas for a story out of your head and onto the page. Our five-week ONLINE Course: Creative Write Stage 1 will show you how to write a compelling story. You’ll learn all about character, voice and structure, and discover new ways to kickstart your imagination, in an interactive and encouraging online classroom.
Five-week online course starting Monday 29 October 2012
Time: Whenever suits you
Cost: $395
ONLINE COURSE: Travel Writing
If you dream of making a living from writing about your travels, this is the course for you. In five weeks you’ll learn what you need in your travel writing toolkit, how to find inspiration wherever you are, and how to pitch your work to editors. This course is held in our virtual classroom, which means you can do it from wherever you are, whenever suits you!
Five-week online course starting Monday 5 November 2012
Time: Whenever suits you
Cost: $395
Screenwriting Stage 1
Have a great idea for a movie but aren’t sure how to get the script written? Join us for our five-week Screenwriting Stage 1 course with experienced screenwriter Tim Gooding. You’ll learn the basics of screenwriting and get lots of feedback on your script. By the end of the course you’ll be well on your way to seeing your own film in production.
Five-week course starting Wednesday 7 November 2012
Time: 6.30 – 8.30 pm
Cost: $395
TIP: What are scare quotes?
Scare quotes are the written equivalent of the air quotes people often make with their fingers when they’re speaking. You’ll see speakers using air quotes (or ersatz quotes) to express sarcasm, irony or satire.
In writing, you’ll see scare quotes used with a similar intent. If you want to indicate that you’re using a word sarcastically or to show suspicion about something, you can use scare quotes. For example:
We could hear the neighbours’ “music” all night.
(Or: We could hear the neighbours’ so-called music all night.)
Make sure that if you do use scare quotes, they really are needed. If you can remove the quotes and achieve the same meaning and tone with your sentence, don’t include them.
Word news – Misogyny
The editors at Macquarie Dictionary hit the news last week when they announced they were broadening the definition of the word misogyny. Coming so soon after Julia Gillard’s fiery, world-famous, speech about sexism and misogyny, many people assume it’s the speech that prompted the change.
But, dictionary editor Sue Butler said, “We decided that we had the basic definition, hatred of women, but that’s not how misogyny has been used for the last 20, 30 years, particularly in feminist language.”
Misogyny is a Greek word – miso- means hate and gyn means woman – so the literal meaning of the word is ‘woman hater’. But the word has had a broader meaning for a long time and even the Oxford English Dictionary saw the need to change its definition back in 2002 and now describes a misogynist as “a person who hates, dislikes, or is prejudiced against women”.
So, as powerful as Julia Gillard’s speech may have been, it’s not the sole reason Macquarie updated their definition.
Plan ahead – Editing Essentials
Editing at work can be tricky. If you’re not confident in your decisions, how will you convince others that the changes should be made? If you want to make sure your company’s documents are well written, and therefore well received, then knowing the basics of editing will help you.
Our one-day Editing Essentials seminar is ideal for anyone who needs to edit documents at work, or for those who’d like an introduction into the world of professional editing. You’ll learn how to edit for structure and style, how to develop and use style guides, how to tackle common dilemmas in writing, and much more.
Editing Essentials with Deb Doyle
Thursday 22 November 2012
Time: 9.00 am – 5.00 pm
Cost: $450
This week on Writing Bar
We’ve been busy reading the latest releases here at the Sydney Writers’ Centre and have been lucky enough to interview a few of the authors. This week on Writing Bar we speak to the author of Dirt, David Vann. The American author visited us here in Milsons Point to talk about his latest novel and his approach to writing. Check it out here.
We also caught up with Alison Green, publisher and editor at Pantera Press. Pantera has a unique approach to independent publishing and has had lots of success with authors such as Sulari Gentil (winner of this year’s Sisters in Crime Davitt Award) and their ‘Why versus Why’ series. You can watch her full interview here.
Oops word
We recently spotted this sign attached to some kitchen utensils.
We know ‘microwavable’ is a word, but ‘ovenable’? We admire this manufacturer’s attempt at making up words, but think this one might be some way away from dictionary recognition.
WEBPICK: The Creativity Post
Want to know how checking your emails could actually help you meet your deadline? Are you looking for ways to make the most of your creative time? Or are you simply interested in the philosophy and psychology of creativity? Then you should definitely check out The Creativity Post.
The brainchild of three American academics who all specialise in some way in creativity, The Creativity Post is a non-profit platform for sharing the very best content on creativity. It explores everything from the science and philosophy of creativity to the role of creativity in business and entrepreneurship.
Other upcoming courses
Course: Thriller Writing with L.A. Larkin
When: Every Thursday starting Thursday 25 October 2012 for five weeks
Time: 6.30 – 8.30 pm
Cost: $395
Online Course: Creative Writing Stage 1 with Pamela Freeman/Cathie Tasker
When: Week beginning Monday 29 October 2012 for five weeks
Time: Whenever suits you
Cost: $395
Online Course: Creative Writing Stage 2 with Pamela Freeman/Cathie Tasker
When: Week beginning Monday 29 October 2012 for five weeks
Time: Whenever suits you
Cost: $395
Online Course: Writing Books for Children and Young Adults with Judith Ridge/Nicola Robinson
When: Week beginning Monday 29 October 2012 for five weeks
Time: Whenever suits you
Cost: $395
Course: Writing About Interiors, Style and Design with Nigel Bartlett
When: Tuesday 30 October and 6 November 2012 (2 evening classes)
Time: 6.30 – 8.30 pm
Cost: $175
Seminar: Blogging for Beginners with Kim Berry – FULL
When: Wednesday 31 October 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: Business Writing Essentials with Tony Spencer-Smith
When: Friday 2 November 2012 (one-day seminar)
Time: 9.30 am – 4.30 pm
Cost: $395
Online Course: Magazine and Newspaper Writing Stage 1 with Sue White/Allison Tait – NEW DATE
When: Week beginning Monday 5 November 2012 for five weeks
Time: Whenever suits you
Cost: $395
Online Course: Travel Writing with Sue White
When: Week beginning Monday 5 November 2012 for five weeks
Time: Whenever suits you
Cost: $395
Course: Screenwriting Stage 1 with Tim Gooding
When: Every Wednesday starting Wednesday 7 November 2012 for five weeks
Time: 6.30 – 8.30 pm
Cost: $395
Seminar: Professional Business Writing with Sue White
When: Thursday 8 November 2012 (one-day seminar)
Time: 9.00 am – 5.00 pm
Cost: $450
Course: Creative Writing Stage 1 with Jeni Mawter
When: Every Monday starting Monday 12 November 2012 for five weeks
Time: 6.30 – 8.30 pm
Cost: $395
Course: Magazine and Newspaper Writing Stage 1 with Sue White
When: Every Tuesday starting Tuesday 13 November 2012 for five weeks
Time: 6.30 – 8.30 pm
Cost: $395
Seminar: Grammar and Punctuation Essentials with Deb Doyle
When: Wednesday 14 November 2012 (one-day seminar)
Time: 9.00 am – 5.00 pm
Cost: $450
Course: Perfecting Your Pitch with Sue White
When: Wednesday 14 November and 21 November 2012 (2 evening classes)
Time: 6.30 – 8.30 pm
Cost: $175
Daytime course: Creative Writing Stage 1 with Kate Forsyth
When: Every Thursday starting Thursday 15 November 2012 for five weeks
Time: 10.00 am – 12.00 noon
Cost: $395
Course: Writing Books for Children and Young Adults with Judith Ridge
When: Every Thursday starting Thursday 15 November 2012 for five weeks
Time: 6.30 – 8.30 pm
Cost: $395
Seminar: How to Write a Business Book with Valerie Khoo
When: Friday 16 November 2012 (half-day seminar)
Time: 9.30 am – 1.00 pm
Cost: $295
Seminar: Editing Essentials with Deb Doyle
When: Thursday 22 November 2012 (one-day seminar)
Time: 9.00 am – 5.00 pm
Cost: $450
Seminar: Writing for the web with Grant Doyle
When: Monday 26 November 2012 (one-day seminar)
Time: 9.00 am – 4.00 pm
Cost: $450
Seminar: PR and Media Releases that Get Results with Catriona Pollard
When: Wednesday 28 November 2012 (one-day seminar)
Time: 9.00 am – 5.00 pm
Cost: $495
Seminar: Self-publishing – How to do it with Geoff Bartlett
When: Wednesday 28 November 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: From Blog to Book with Kerri Sackville
When: Thursday 29 November 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: Blogging for Beginners with Kim Berry
When: Monday 3 December 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: Introduction to Travel Writing with Geoff Bartlett
When: Wednesday 5 December 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: Build Your Profile on Twitter with Kerri Sackville
When: Wednesday 12 December 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: How to Get Your Book Published with Geoff Bartlett – NEW DATE
When: Wednesday 12 December 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Seminar: How to create and sell your eBook with Anna Maguire – NEW COURSE
When: Thursday 13 December 2012 (two-hour evening seminar)
Time: 6.30 – 8.30 pm
Cost: $85
Dates for 2013
Course: Life Writing with Patti Miller
When: Every Thursday starting Thursday 17 January 2013 for six weeks
Time: 10.00 am – 12.00 noon
Cost: $450
Course: Writing Picture Books with Cathie Tasker
When: Every Thursday starting Thursday 17 January 2013 for five weeks
Time: 6.30 – 8.30pm
Cost: $395
WEEKEND course: Travel Writing with Sue White
When: Saturday 19 January and Sunday 20 January 2013 (2 consecutive days)
Time: 10.00 am – 4.00 pm
Cost: $395
WEEKEND Course: Travel Memoir with Claire Scobie – NEW DATE
When: Saturday 2 February and Sunday 3 February 2012 (2 consecutive days)
Time: 10.00 am – 4.00 pm
Cost: $395
WEEKEND Course: Write a Chick-Lit Novel with Lisa Heidke – NEW DATE
When: Saturday 2 February and Sunday 3 February 2012 (2 consecutive days)
Time: 10.00 am – 4.00 pm
Cost: $395
Course: Introduction to Novel Writing with Pamela Freeman
When: Every Thursday starting Thursday 21 February 2013 for six weeks
Time: 6.30 – 8.30 pm
Cost: $495
Course: Travel Writing with Sue White
When: Every Thursday starting Thursday 21 February 2013 for five weeks
Time: 6.30 – 8.30pm
Cost: $395
2013 WRITING TOURS
Food Writing in Vietnam with Carli Ratcliff – NEW TOUR
Arrival: Saturday 6 April 2013
Departure: Saturday 12 April 2013
Writing in Bali with Patti Miller
Arrival: Saturday 3 August 2013
Departure: Saturday 10 August 2013
Writing in Paris with Patti Miller
Arrival: Thursday 24 October 2013
Departure: Saturday 9 November 2013
Sydney Writers’ Centre
Suite 3, 55 Lavender Street Milsons Point NSW 2061
http://www.sydneywriterscentre.com.au